Creating a New Provider Profile

Last modified: November 3, 2026

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Before you start

Check eligibility. Only some people get a profile. See Which Providers Get a Provider Profile?. Residents, fellows, interns and other trainees do not currently get a profile.
Search for an existing profile. Search All Providers by last name, and check the Inactive and Draft views too. If a profile exists, edit it instead of creating a new one. An Inactive profile for a returning provider can be reactivated.
Gather what the required fields need. The editor requires these before a profile can be published:
- Legal name pieces
- The External Name from the provider’s Epic SER record
- Gender
- Languages (including English if it applies)
- NPI
- Epic SER ID
- Clinical specialty, taken from the primary taxonomy code on the provider’s NPI record (found in the NPPES NPI Registry)
- Service line
- Whether the provider sees patients by appointment. If it does, also:
  - Whether the provider is a primary care provider
  - Whether the provider accepts new patients
  - Whether the provider requires a referral for new patients
  - Whether the provider offers second opinions
- Patient types
- At least one location that meets the criteria in Which Locations Get a Location Profile?
- Hospital affiliations

What editors can and cannot do

Create and edit: editors can create profiles and edit any provider profile, not only the ones they created.
Publish: editors cannot publish. UAMS Web Services publishes profiles that are set to Pending Review.
Do not trash or delete: Change its status instead: set it to Ineligible for an active UAMS worker who does not meet the criteria for a profile, or to Inactive for someone who is no longer a UAMS worker.
Inactive: editors can move a published profile to Inactive.

Name the profile (post title)

The title appears only in the back end. Use this structure:

{Last Name}, {First Name} {Middle Name(s) or Initial(s)} {"Nickname"} {Generational Suffix}

Example: McCoy, Leonard Horatio "Bones" Sr.

Use the full legal name to tell apart providers with similar names. Do not assume there is no middle name because the directory, the NPI registry or the CV omit it. Ask the provider or another informed person.

Set the slug

The slug is the unique part of the profile URL. For https://uamshealth.com/provider/leonard-h-mccoy/ the slug is leonard-h-mccoy.

Click Edit beside the permalink under the title. Use lowercase, in this order:

{first name or initial}-{middle name or initial}-{last name}-{generational suffix}

Example: leonard-h-mccoy-sr

Match the slug to the display name (without the nickname). Do not change a slug after the profile is published. If it must change, contact UAMS Web Services so the old URL can be redirected and slug-dependent systems (such as Google My Business bulk imports) are updated.

Tab by tab

A new profile shows the 12 tabs below. A tab or field marked “sometimes hidden” appears only when another answer calls for it.

General Details

Field	Required	Notes
First Name	Yes	See “Constructing the display name” below
Middle Name	No	Middle name or initial; nickname in double quotation marks goes here too
Last Name	Yes	Full last name as in the External Name in Epic
Generational Suffix	No	Dropdown (Jr., Sr., III, and so on)
Clinical Degrees and Credentials	No, strongly expected	Select all that apply. The order selected is the order displayed after the name; drag to rearrange. See Provider Degrees and Credentials
Gender	Yes
Language(s)	Yes	Shown on the profile when a language other than English is selected, and used to filter the provider list. Include English if it applies; drag to set display order
Workday Universal ID	No	Number only, from the Workday profile
Workday Employee ID / Contingent Worker ID / Student ID	No	Employees have an Employee ID; contingent workers have a Contingent Worker ID; students have a Student ID

Constructing the display name. Match the External Name in the provider’s SER record in Epic so patients can find the provider the way their documents name them.

If the preferred name is part of the legal name but not in the External Name (for example a middle name), add it. External Name Leonard H. McCoy, preferred name Horatio: display Leonard Horatio McCoy.
If the preferred name is not part of the legal name (a nickname) and not in the External Name, add it after the first and middle names. External Name Leonard H. McCoy, nickname Bones: display Leonard H. "Bones" McCoy.
If the legal name includes a middle name that is not part of the preferred name, still include the middle initial followed by a period.
First Name: the full legal first name if the preferred name or External Name includes it; otherwise the initial followed by a period.
Middle Name: the full middle name if the preferred name or External Name includes it; otherwise the initial and a period. Add a nickname after it in double quotation marks (H. "Bones"). Leave blank if there is no middle name and no nickname.

The Dr. prefix. Editors do not set it. See “How the site builds names” below.

How the site builds names

The site builds every version of a provider’s name from the name fields and the degrees and credentials, so these versions never need to be typed. Example: First Name Leonard, Middle Name H., Last Name McCoy, Generational Suffix Sr., degree M.D..

Version	How it is built	Example
Full name	First, middle and last name, then the suffix, then the degrees and credentials in the order selected	Leonard H. McCoy Sr., M.D.
Medium name	The “Dr.” prefix if it applies, then first, middle and last name	Dr. Leonard H. McCoy
Short name, with the prefix	“Dr.” and the last name	Dr. McCoy
Short name, without the prefix	First, middle and last name, then the suffix	Leonard H. McCoy Sr.
Possessive short name	The short name plus `’s`, or only an apostrophe when the short name ends in “s”	Dr. McCoy’s; Dr. Tarses’
Sort name	Last name, first name, middle name	McCoy, Leonard H.

The provider page headline uses the full name. Headings such as “Make an Appointment With Dr. McCoy” use the short name, and section titles such as “Dr. McCoy’s Academic Background” use the possessive short name.

The “Dr.” prefix is added only when the selected degrees and credentials include M.D. or D.O. No other degree adds it, and nothing an editor types can add or remove it. A provider whose only degrees are, for example, D.D.S. or O.D. appears without “Dr.”. When the prefix applies, the short name drops the suffix (Dr. McCoy, not Dr. McCoy Sr.).

A nickname entered in the Middle Name field is part of the middle name, so it appears wherever the middle name does.

Associated Media

Field	Notes
Featured Video	A UAMS YouTube or Vimeo video featuring the provider that supports the clinical biography. Full URL including `https://`. Shown after the clinical biography. Sometimes hidden
UAMS Health Talk Podcast Guest Name	One guest name exactly as listed in the Guests dropdown on https://uamshealth.com/podcast/. See Adding a UAMS Health Talk Podcast to a Page

Clinical Role Details

Start with Is the Provider a Resident? Leave it off. Residents do not currently get profiles. If you find an existing profile for a resident, change its status yourself: set it to Ineligible when the resident is an active UAMS worker, or to Inactive when they are no longer a UAMS worker. Nothing changes these profiles automatically.

Field	Required	Notes
Does the Provider See Patients Via Appointments?	Yes	Yes only if patients are appointed to this provider rather than to a resource. Answering No hides most of the fields below
Is the Provider a Primary Care Provider?	Yes
Is the Provider Accepting New Patients?	Yes
Does the Provider Require a Referral for New Patients?	Yes
Does the Provider Offer Second Opinions?	Yes
Clinical Specialty and Occupational Title	Yes	Derived from the primary taxonomy code on the provider’s NPI record. Look the provider up in the NPPES NPI Registry to find the primary taxonomy code. Paste the code (for example `208000000X`) and select the title that returns. See Provider Titles
UAMS Health Service Line	Yes	If the provider is in no service line, pick the option beginning “None.”
National Provider Identifier (NPI)	Yes	In Epic SER, “Related Group 9300”, row “Provider NPI”, the “9301 – MPI ID” value; or the UAMS Provider Enrollment Participation Portal
UAMS Health Epic SER ID	Yes	Epic SER record, “.1 – ID”
Patient Type(s)	Yes	Shown on the profile; used to filter the provider list
Patient-focused Clinical Biography	No, strongly encouraged	Third person, complete sentences, written for the patient: what the provider can do for them and why they should book. No academic information (that goes in Academic Role Details)
Short Patient-focused Clinical Biography	No, strongly encouraged	Used in search results and some lists. Without it the full biography is truncated after a few lines
Clinical Focus	No	Shown beside the biography as a quick glimpse of main focus; not a services outline (Conditions and Treatments covers that). Sometimes hidden
Hide from Provider List	No	Hides the provider from the main list. Used for departed providers (see Patient Right-to-Know Act)

Academic Role Details (sometimes hidden)

Field	Notes
Faculty Title (repeater)	Title (such as Professor) and Academic Department; both required for each row. Shown under “Faculty Appointments”: the department, then the title
Academic Administrative Title (repeater)	Title (such as Dean or Department Chair) and Academic Department; both required for each row. Shown under “Administrative Roles”: the department, then the title
Academic Biography	Academic information belongs here, not in the clinical biography

These fields appear in the Academic Background section of the provider page, titled with the provider’s name (for example “Dr. McCoy’s Academic Background”). The section appears when the provider has any of: an academic biography, a faculty appointment, an administrative title, education and training rows, or professional certifications. Education and Training and Professional Certifications from the Education tab are shown in this section too.

When there is an academic biography and at least one of the other items, the section is split into two columns on wide screens: the biography on the left, and Administrative Roles, Faculty Appointments, Education and Training and Professional Certifications on the right. With no biography, the items fill a single column.

Research Role Details

All fields are optional: Research Bio, Research Interests, UAMS Profiles Link (full URL), PubMed Author ID / Name (format Smith JD), Number of Latest Articles to Display, and Selected Publications (each row needs a PMID; use PubMed Lookup to fill the details).

These appear in a Research section titled with the provider’s name, in this order:

Research Bio
Research Interests
Selected Publications, a list of the information entered for each row
Latest Publications, derived automatically from MEDLINE/PubMed by the author ID, showing three articles unless the number field says otherwise. The section tells readers the list may include incorrect or missing publications
UAMS Research Profile, a button to the UAMS Profiles link

The section appears when at least one of these fields is filled in.

Education, Training, Certifications and Memberships

Education and Training: each row needs a type and an organization. Order rows newest first. For an internship, residency or fellowship, the organization is the sponsoring institution. In Description, name the specific degree or focus (for example Bachelor of Science in Biology) and do not repeat the type. For Medical School, do not enter “Doctor of Medicine”.
Specialty and Subspecialty Certifications
Health Care Professional Memberships (for example Fellow of the American College of Obstetricians and Gynecologists)

Related Locations

This is the field that decides where the provider shows up in the location pages.

Locations (required): only locations that meet the criteria in Which Locations Get a Location Profile? can be listed. Items display in the order entered; drag to rearrange. The first location in the list is treated as the provider’s primary location. See “What the first location controls” below. A location that is not published is skipped on the provider page.
Hospital Affiliations (required, sometimes hidden)

For non-physician providers, list only the locations where they see patients by appointment.

What the first location controls.

The first published location is the primary location. A location that is not published is skipped, so the primary location is the first one in the list that is published, not necessarily the first one shown in the editor.
Provider page: the first section below the name is headed “Primary Appointment Location” when the provider sees patients by appointment, and “Primary Location” otherwise. It shows that one location’s details.
Appointment area: the appointment information on the provider page uses the primary location’s page and title.
Search results and sharing: the primary location’s city is added to the page’s meta title (for example “Name | Clinical title | Little Rock | UAMS Health”) when the title stays within 60 characters. A long name falls back to the shorter title: a provider whose title already fills most of that limit shows no city.
Locations section: the first location in the “Locations Where … Practices” list is labeled “Primary Location”.
Exports: the Google My Business export and the Doximity list take the provider’s office address, phone and fax from the primary location.

So changing the order changes the address, phone number and city that patients, search engines and Google My Business see for that provider. If a provider moves their main practice, reorder the list, and check the Google My Business export afterward.

Related Areas of Expertise (sometimes hidden)

Select the areas of expertise the provider practices in. Areas are hierarchical: if you select a child (such as Lung Cancer Care), also select its parent (Cancer Care).

Related Conditions and Treatments

Conditions Treated: conditions the provider treats or diagnoses, displayed in the order entered; drag to rearrange.
Treatments & Procedures: treatments or procedures the provider performs or prescribes, same ordering.

Related Clinical Resources (sometimes hidden)

Clinical resources the provider is attached to. Resources display with the most recently published first.

Recognition and Awards

Recognition Lists, and Award(s) rows (Year, Award Title, Information). All optional.

Google My Business Details (sometimes hidden)

Field	Required	Notes
Does this provider have one or more listings on Google My Business?	No
Google CID Numbers	Yes, when the provider has listings
Should this provider be excluded from bulk imports and updates in Google My Business?	Yes, when the tab applies
Google My Business Category	Yes, when the tab applies	Up to ten. The first is the primary. “Doctor” is a standard choice if nothing better fits. See Google My Business Categories

Save, preview and publish

Save as Draft while working. Required fields are enforced when you publish.
Use Preview Changes or the permalink to check the profile. Previewing a Draft profile can show a page with almost no content (no name, title or location). This is a known problem. If it happens, remove &preview=true from the URL and press Enter to see the full profile.
Set the status to Pending Review when the profile is ready for review. UAMS Web Services reviews pending profiles and publishes them or returns them with feedback. Editors cannot publish a profile themselves.
Visit the published profile and check the front end.

Statuses

Status	Meaning
Draft	In progress; not public
Pending Review	Ready for UAMS Web Services to review
Published	Public
Ineligible	An active UAMS worker who does not meet the current criteria for a published provider profile. See Which Providers Get a Provider Profile?
Inactive	Not a current UAMS worker. Hidden from the public. See Deactivating a UAMS Health Provider Profile

When a provider leaves UAMS

Do not trash or delete the profile. Follow Patient Right-to-Know Act and Editing Profiles of Providers That Leave UAMS: keep the profile published for 12 months with the modified content, then set it to Inactive per Deactivating a UAMS Health Provider Profile.

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