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Communications and Marketing: Web Services

Request a Marketing Redirect and Tagged URL

Last modified: October 28, 2024
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The following information is specific to marketing materials and communications from the Office of Communications and Marketing. For other communications, use third-party online tools like https://tinyurl.com/ to shorten URLs and https://www.adobe.com/express/feature/image/qr-code-generator to create QR codes.

Vanity Request
First and last name
Descriptive title of your marketing campaign. This could be common throughout multiple pieces for the same thing (flyers, commercials, etc. for a new clinic).
When you need the redirects or tagged URLs from us.
Target Audience *
Is there a specific region of the state this is focused on or delivered to?
If you are unsure of which region to use, read our knowledge base article on Location Regions.
UAMS Division *
Are you trying to get them to click a certain link? Apply for a job? Make an appointment? Etc.

Individual Vanity / Tagged URL

Add one for each marketing channel and for each significant variation in the messaging.
If you are not certain which channel to use, read a description of each.
Source Platform — Audio Service Type (Broadcast)
Source Platform — Audio Service Type (Streaming)
Source Platform — Audio Service Type (Other)
Creative Format — Audio Ad Format
Source — Collateral
Source Platform — Collateral Category
Specifications — Collateral, Multiple Types
Source — Conversational Marketing Type
Medium — General Conversational Marketing
Medium — Chatbot Messaging Type
Medium — Live Chat Messaging Type
Source Platform — MyChart Service
Medium — MyChart Message Center Messaging Type
Source — Direct Mail
Source Platform — Newsletter Name
Creative Format — Postcard Format
Source Platform — Google Display Advertising Service
Source Platform — Third-Party Display Advertising Platform
Medium — Display Advertising Messaging Type
Creative Format and Specifications — Display Advertising Format and Dimensions
Select all of the relevant dimensions here if the dimensions are the only differences between individual ads.
You can list all of the dimensions here if the dimensions are the only differences between individual ads.

If the display advertisement size has a name, then include that followed by the dimensions in parentheses. Otherwise, include “General” followed by the dimensions in parentheses.

Separate each individual size with a line break or a semicolon.

Examples: Foo (728×90); Bar (300×250); General (970×250); General (300×100).
Source — UAMS Email
Medium — Organic (Free) UAMS Email Messaging Type
Medium — UAMS Email Type (Microsoft Bookings)
Medium — Paid UAMS Email Messaging Type
Creative Format — UAMS Email Format
Source — Paid Email, Third-Party Organization
Source Platform — Third-Party Organization Paid Email Type
Medium — Third-Party Organization Paid Email Messaging Type
Creative Format — Third-Party Organization Paid Email Advertising Format
Source — Paid Other
Source Platform — Unlock Health
Medium — Unlock Health, Health Risk Assessment
Source — Out-of-Home Marketing Category
If you are not certain which channel to use, read a description of each.
Source Platform — Billboard (Non-Mobile) Advertising Company
Medium — Billboard (Non-Mobile) Advertising Type
Based on Lamar Advertising Company’s ad options
Specifications — Multiple Billboard (Non-Mobile) Advertising Types
Based on Lamar Advertising Company’s ad options
Source Platform — Place-Based Advertising Company
Medium — Place-Based Advertising Type
Creative Format — General Business / Event Advertising Format
Specifications — General Business / Event Advertising, Multiple Formats
Specifications — Arena, Stadium and Athletic Event Advertising, Multiple Formats
Specifications — Cinema and Theater Advertising, Multiple Formats
Creative Format — Gas Station Advertising Format
Specifications — Gas Station Advertising, Multiple Formats
Creative Format — Grocery Store and Pharmacy Advertising Format
Creative Format — Restaurant and Bar Advertising Format
Source Platform — Street Furniture Advertising Company
Medium — Street Furniture Advertising Type
Creative Format — Bus Street Furniture Advertising Format
Creative Format — General Public Street Furniture Advertising Format
Source Platform — Transit Advertising Company
Medium — Transit Advertising Type
Creative Format — Airborne Display Advertising Format
Specifications — Airborne Display Advertising, Multiple Formats
Specifications — Airport Advertising, Multiple Formats
For bus benches and shelters, switch the Out-of-Home Marketing Type to “Street Furniture Advertising.”
Based on Houck Transit Advertising’s ad options
Creative Format — Mobile Billboard Advertising
Creative Format — Subway / Rail System Advertising
Specifications — Branded Station
Specifications — Branded Train
Give information about where this particular out-of-home marketing will be placed: in which cities; along which roads; at which venues; in which stores; etc.
Source — Phone
Creative Format — Phone Messaging Direction
Source Platform — Print Publication Type
Source — Non-Periodical Print Publication or Third-Party Organization
Creative Format — Print Publication Ad Format
Specifications — Print Publication Ad Size
If there is a name for the ad size, then use that. Otherwise, give the dimensions in inches, formatting the value as [Width]x[Height] (e.g., 4.125×6.5).
Medium — Google My Business
Creative Format — Google My Business, Profile Link
Source Platform — Paid Search, Google
Source — Social Media Website *
For YouTube, change the Marketing Channel to “Video, Organic (Free)” or “Video, Paid”.
Do not include the full URL of the account, only the username or handle. For example, if the URL of the Facebook account is “https://facebook.com/uamshealth/” then only include “uamshealth”.
Medium — Facebook, Organic (Free) Messaging Type *
Medium — Facebook, Paid Messaging Type *
Creative Format — Facebook Post Format
Creative Format — Facebook Ad Format
Medium — Instagram, Organic (Free) Messaging Type *
Medium — Instagram, Paid Messaging Type *
Creative Format — Instagram Ad Format
Medium — LinkedIn (Company), Organic (Free) Messaging Type *
Medium — LinkedIn (School), Organic (Free) Messaging Type *
Medium — LinkedIn (Company), Paid Messaging Type
Medium — LinkedIn (School), Paid Messaging Type
Creative Format — LinkedIn Ad Format *
Medium — Twitter/X, Organic (Free) Messaging Type *
Medium — Twitter/X, Paid Messaging Type *
Creative Format — Twitter/X Post format
Creative Format — Twitter/X Ad Format
Medium — TikTok, Organic (Free) Messaging Type *
Medium — TikTok, Paid Messaging Type *
Creative Format — TikTok Ad Format
Medium — Other Social Media Site, Organic (Free) Messaging Type *
Medium — Other Social Media Site, Paid Messaging Type *
The name of the type of ad
Source — SMS
Source Platform — SMS Service
Source — Video Service
Source Platform — Type of Organic Video Service
Source Platform — Type of Paid Video Service
Medium — Paid Video Messaging Type
Creative Format — Hulu Ad Format
Do not include the full URL of the account, only the username or handle. For example, if the URL of the YouTube account is “https://youtube.com/uamshealth/” then only include “uamshealth”. Do not include the “@” symbol.
Medium — YouTube, Organic (Free) Messaging Type *
Medium — YouTube, Paid Messaging Type *
Creative Format — YouTube Ad Format
Placement — YouTube URL Placement
Medium — Vimeo, Organic (Free) Messaging Type
Medium — Vimeo, Paid Messaging Type
Placement — Vimeo URL Placement
Specifications — Media Length
Briefly describe the content of this marketing piece, particularly the headlines.
Are there any characteristics that distinguish this particular marketing piece from other pieces within the campaign (if any)?
Distinguishing Characteristics

Maximum file size: 516MB

Does any part of this messaging involve UAMS Creative Services?
Does a UAMS Creative Services job number exist for this (or will it exist in the future)?
Is a third-party marketing agency running this on our behalf? *
Name of the third-party marketing agency *
Is any money being spent on this individual messaging?
We are asking for this number so that we can calculate return on investment (ROI) for you: what the average dollar amount was per user brought to the site.
If this is one component of a multi-piece advertisement package, then estimate what portion of that cost this items represents.
Will the URL be visible or read out to the consumer? *
Do not answer “Yes” if the link will be a clickable element in some form of digital marketing.
Example: “hotdog” in “uams.info/hotdog.” This vanity should not have been created in the last 12 weeks. If it has, we will either choose a similar option or contact you for guidance.
/
Will a QR code be included in this piece? *
Do not answer “Yes” if this URL is being included in digital marketing. See “QR Codes Included on Marketing Pieces” for more information.
On something like a print publication, when is the relevant issue published?
On something like a billboard or a commercial, when does it first go out?
Is there an end date for this individual messaging?
On something like a print publication, when is the last date before the next issue is published that will not include this messaging?
On something like a billboard or a commercial, when is the last date it is being run?
plus1 Add Another Vanity / Tagged URL minus1 Remove
Note: Immediately after submitting this form, you should receive an email notification with a subject line beginning with “Your submission from Marketing Redirect Request…” If you do not receive this email notification within a few minutes, contact UAMS Web Services directly.
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