Personal Marketing Websites for UAMS Providers
A website is either an official UAMS web property or a personal website. There is no middle option. A personal website may not use the UAMS name, marks, email, phone numbers, social accounts, provider profile, or any language implying UAMS affiliation or endorsement.
For a clinician whose practice runs through UAMS, your services are UAMS services, and your official, UAMS-built web presence is your UAMS Health provider profile on UAMSHealth.com. That profile is the official UAMS build. UAMS does not create a separate official marketing website for an individual provider.
The rule
Use of the UAMS name and marks is governed by University of Arkansas Board of Trustees Policy 100.7, Use of University Name and Trademarks, and is administered through the Office of General Counsel. Use of UAMS email is governed by UAMS Administrative Guide 2.1.31, E-Mail Access and Usage. Putting UAMS-related elements on a personal commercial website implicates both.
Because these elements signal that UAMS stands behind a site, a personal website cannot use them. Removing the UAMS logo is not enough. The email address, the clinic phone line, the social links, the provider-profile link, and statements that care is delivered through UAMS all create the same impression and are not permitted on a personal site.
What counts as a UAMS-related element
None of the following may appear on a personal website:
- The UAMS or UAMS Health name, logos, marks, wordmark, colors, or visual identity
- A uams.edu email address
- UAMS or UAMS Health clinic or appointment phone numbers
- Links to official UAMS or UAMS Health social media accounts
- A link to, or framing as, your UAMS Health provider profile
- Statements that care is provided through UAMS or governed by the UAMS Notice of Privacy Practices
- Any other element that implies UAMS affiliation, sponsorship, or endorsement
If your clinical practice runs through UAMS
Most UAMS providers deliver patient care through UAMS. If that describes you, the patients and services you would be marketing are UAMS patients and services, and your sanctioned web presence already exists: your UAMS Health provider profile. A separate personal site that markets those same services, or that routes patients using a UAMS email or phone number, is not permitted.
Your options
Recommended: use and strengthen your UAMS Health provider profile. Your provider profile is your official UAMS presence. Web Services and Marketing can help you improve it, including your biography, photo, areas of focus, and related content. If you have already created content for personal marketing, we can often use that material to enhance your profile. To update the content on your profile, contact the service line editor for your area, who can edit it on UAMSHealth.com. You can find the editor for each service line on the Service Line Editors page.
Alternative: a fully personal website with no UAMS connection. If you prefer a personal website instead of using your provider profile, it must contain none of the UAMS-related elements listed above. It is then your own website, maintained at your own expense and legal responsibility. UAMS, including the Office of General Counsel, does not review, approve, or support it, and it may not market your UAMS clinical services or direct patients using UAMS contact information.
Not available. A personal or vanity website that uses the UAMS name, a uams.edu email, UAMS phone numbers, UAMS social links, your provider profile, or UAMS affiliation language. UAMS also does not build a separate official marketing website for an individual provider, because the provider profile is the official UAMS build.
Accessibility
A UAMS web property, including your provider profile, follows UAMS accessibility standards and conforms to WCAG 2.2 Level AA under ADA Title II and Section 504. A personal website is your own responsibility and should meet the accessibility requirements that apply to it, which for a private commercial site are generally ADA Title III.
How to proceed
Contact Web Services in the Office of Communications and Marketing before you build or launch anything. We will help you use your UAMS Health provider profile and official UAMS Health channels, and we can answer questions about what is and is not permitted.
Policy references
- UA Board of Trustees Policy 100.7, Use of University Name and Trademarks (uasys.edu/policies/board-policies)
- UAMS Administrative Guide 2.1.31, E-Mail Access and Usage (UAMS Administrative Guide, Compliance 360)
- Use of the UAMS name and marks is administered through the Office of General Counsel.