Optimize Video for YouTube with These SEO Tips

YouTube is the world’s second-largest search engine. Proper optimization helps people find your video and ensures it meets UAMS accessibility requirements under WCAG 2.1 Level AA (mandatory by April 26, 2027 – DOJ Title II ADA final rule).

Good SEO and accessibility go hand-in-hand: accurate captions, transcripts, and descriptive metadata improve discoverability, watch time, and compliance.

Perform Keyword Research

Use YouTube’s search suggest dropdown and tools like Google Trends to find terms people actually search (e.g., “how to,” “tutorial,” “UAMS patient guide”).

Use Keywords in the File Name

Name your file before uploading: uams-diabetes-management-tutorial-2025.mp4
YouTube reads the file name to understand content.

Write a Compelling Title (under 70 characters recommended)

Front-load keywords naturally: Diabetes Management Tips | UAMS Endocrinology

Write a Strong Description (first 157 characters are critical)

• Include keywords naturally
• Add timestamps linking to key sections
• Paste the full transcript at the bottom (boosts SEO + meets WCAG 1.2.3/1.2.5)
• Include links to related UAMS pages or playlists

Add Accurate, Human-Verified Captions (Required – WCAG 1.2.2 Level A)

• Auto-captions are not sufficient for legal compliance
• Upload or edit captions in YouTube Studio (or use professional service)
• Captions are indexed by YouTube/Google → major SEO boost
• After embedding on a UAMS site, Blackboard Ally for Websites will flag missing/inaccurate captions

Provide Audio Descriptions When Needed (Required for Level AA – WCAG 1.2.5)

If visual information isn’t described in the audio (charts, on-screen text, actions), add narrated descriptions or include them in an extended transcript.

Include a Full Transcript on the UAMS CMS Page

Paste or link the complete transcript below the embedded video — this satisfies accessibility requirements and gives search engines more text to crawl.

Create Content That Increases Watch Time

Longer watch time = higher ranking. Keep viewers engaged with clear structure, on-screen text (with good contrast), and calls-to-action that link to other UAMS videos.

Use Playlists and End Screens/Cards

Group related videos and link to them — keeps viewers on UAMS content longer.

Bonus Accessibility + SEO Tips

• Test for flashing/strobe effects (WCAG 2.3.1)
• Ensure on-screen text has 4.5:1 contrast
• Add chapters with timestamps in the description

Following these steps ensures your video ranks well and fully complies with UAMS’s 2026 accessibility mandate.