At UAMS, we’ve carefully created a brand identity that represents who we are as an organization. When it appears on brochures, signs or other communication, it is the signature that represents UAMS and our endorsement of the service, event, person, activity or sponsorship. In order to maintain a strong brand, it’s important to protect how the brand identity is used. This continuous reinforcement will enable us to build brand equity over time and ensure that our brand remains strong in the hearts and minds of our employees and the people we serve.
This guide is an essential tool that demonstrates how to apply our brand identity consistently throughout all communications. It will outline the core elements that make up our identity and provide instructions for their use.
Please refer to this guide when developing any internal or external communication and contact the UAMS Office of Communications & Marketing.