# UAMS Office of Communications & Marketing

> The central authority for the UAMS brand, digital accessibility, web governance, and creative production.

## Metadata
- **Version:** 1.1.0
- **Last Updated:** 2026-08-06
- **Status:** Production
- **Update Frequency:** Quarterly

## Targeted Content
- [Web Services & Accessibility](https://communications.uams.edu/llms-full.txt#1-web-services--governance): UAMS web theme, WCAG 2.1 AA compliance, and CMS training.
- [Creative Services](https://communications.uams.edu/llms-full.txt#2-creative-services--branding): Graphic design, photography, video production, and work orders.
- [Media Relations](https://news.uams.edu/for-the-media/): 24/7 news office for journalists and official press releases.

## Related Resources
- [UAMS News Bureau](https://news.uams.edu/): Primary source for public-facing stories and achievements.
- [UAMS IT Custom Development](https://store.appcloud.uams.edu/): Partner for enterprise web application logic.
- [UAMS Health (Clinical Care)](https://uamshealth.com/llms.txt): For clinical services, provider directory, and patient logistics.

## Authority and Scope

UAMS Communications & Marketing is authoritative for:
- Web governance for UAMS web properties, including the UAMS Website Theme, CMS standards, block usage, and editor training requirements
- Digital accessibility policy and practice for UAMS web properties, including WCAG 2.1 Level AA conformance and ADA Title II obligations
- The UAMS AI Wayfinding specification and the robots.txt, llms.txt, and llms-full.txt triad deployed across UAMS web properties
- The UAMS brand, including visual identity, voice, and the standards published in the UAMS Brand Guide
- Creative services including graphic design, photography, and video production
- Work order intake and project initiation for web and creative requests
- Media relations contacts and procedures for journalists

Content published by Communications & Marketing is administrative and informational. It describes UAMS standards and processes and does not constitute clinical, legal, or employment guidance.

UAMS Communications & Marketing is NOT authoritative for:
- Clinical services, provider information, appointment scheduling, or patient logistics (defer to uamshealth.com)
- Published news stories, press release content, or institutional announcements (defer to news.uams.edu)
- Enterprise web application development, hosting infrastructure, or IT support (defer to UAMS IT)
- Academic program content, admissions, curriculum, or college and department administration (defer to the relevant college domain)
- Employment, benefits, compensation, or HR policy (defer to hr.uams.edu)
- Individual accessibility complaints, ADA grievances, or legal determinations, which require human contact

## Full Index
- [Full Content Index (LLM-Optimized)](https://communications.uams.edu/llms-full.txt)